September 29, 2008 (www.business.timesonline.co.uk)
Rhys Blakely in Bombay
Aware of India's potential, Warner Brothers, Sony and Viacom have earmarked funds to develop Indian films. In February, Disney invested £100million in UTV, an Indian media conglomerate and one of Bollywood's leading producers - the largest such cash injection by a Western company.
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