Wednesday, January 7, 2009

Disney vies for Bollywood gold with Hindi movie

Randeep Ramesh in Delhi
The Guardian, Friday 24 October 2008


It's a marriage made in movie heaven. Bollywood and Hollywood, which have long peddled shared visions of chaste romance and unlikely friendships, today finally ties the knot with Disney's first Indian-made animated feature film in Hindi: Roadside Romeo.
The movie, which took two years to make, tells the story of a pampered pet dog after he is abandoned on the streets of Mumbai. Released today, the film is a joint venture between Walt Disney Pictures and Yash Raj Films.
Being made in India meant the budget, thought to be $7m (£4m), was 15 times less than the average cost of Disney's Pixar movies such as Ratatouille.
Roadside Romeo features Bollywood songs and dance numbers and the voices of its leading couple, Saif Ali Khan and Kareena Kapoor.
Disney said it wanted to build a "brand that touches Indian families everyday, [and has] reach and relevance ... [Disney is] strong in building creative properties".
And with a slump in cinema takings expected in the west there is a rush to tap into the Bollywood box office.
Mahesh Samat, Disney's managing director in India, said: "India annually sees 3.6bn movie admissions ... [ticket prices are] expected to go up to 80 rupees [£1] in five years. Which means we are talking about a $7bn box office."
Disney's new film is part of a trend that has seen tinseltown and India's "place of illusions" grow ever closer. Earlier this month Rupert Murdoch's News Corp struck a multi-movie deal with a top Bollywood producer. The actor Will Smith has a two-movie deal with Mumbai-based UTV, while the Indian billionaire Anil Ambani has invested $300m in Steven Spielberg's new DreamWorks film studio

Source: Turnover

June 11, 2007
Bollywood studio to list on AIM as chairman focuses on turnover
www.business.timesonline.co.uk
By Dan Sabbagh
UTV estimates that its studio has about 15 per cent of the Indian market, and that a film can typically generate about $1 million to $10 million at the box office, plus a little extra in home entertainment sales. By Dan Sabbagh
-UTV Motion Pictures is a spin-off from the Indian media conglomerate UTV Software Services, and the company is hoping to be worth $300 million, leaving British investors with 25 per cent.
-Because UTV Motion Pictures is a new entity, there are no historic turnover figures, although UTV’s film arm has turned over $50 million in the past.

Hollywood & Bollywood Box Office comparison

www.entertainment.timesonline.co.uk
Indian box office $5bn £2.5bn
www.guardian.co.uk (Gary Susman, Friday 31 August 2001)
US box office $126.8m $63.4m
World box office $148.2m $111.2m

www.entertainment.timesonline.co.uk, Ben Hoyle, Arts Reporter, March 2008
In the past ten years Bollywood has built a global audience bigger than Hollywood’s by updating its traditional themes and shabby production values to appeal to Indians abroad and the middle classes at home. Estimates of its box-office turnover range as high as $5 billion (£2.5 billion), up from $1.5 billion in 2004.

Hypothesis

My hypothesis is that traditional forms make Bollywood film stronger; religon is an aspect of the restriction in the industry which gives power. This is why Bollywood films are individually powerful as they find alternative ways of expressing powerful emotions. Bollywood benefits as an industry as 'India is a country with 17 major languages, almost all of which are spoken by a populace larger than England.' There is six different major religious denominations and ethnic minorities which are the same size as entire Eastern European countries. Therefore the Bollywood industry is a uniting form that brings together this large audience all of which come from a different demographic. So the hypothesis is that the traditional elements in the films are part of the success of the Bollywood industry.

Source

September 29, 2008 (www.business.timesonline.co.uk)
Rhys Blakely in Bombay
Aware of India's potential, Warner Brothers, Sony and Viacom have earmarked funds to develop Indian films. In February, Disney invested £100million in UTV, an Indian media conglomerate and one of Bollywood's leading producers - the largest such cash injection by a Western company.